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Snapchat users: most popular types of paid online content 2015

Online and mobile content which Snapchat users paid for in the past month as of 2nd quarter 2015

The data shows the most popular types of online and mobile content for which Snapchat users paid in the past month as of the second quarter of 2015. During the survey period it was found that 35% of Snapchat users had paid for a TV or film streaming service in the past month.

Music download to keep 40
TV/film streaming service 35
A game on your mobile phone 34
Application for mobile phone 34
E-book 33
TV/film download to keep 30
Web service (e.g. email, storage) 30
Music streaming service 29
Study programs/learning materials 26
In-app purchases 26

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