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U.S. user preference of Instagram and Snapchat Stories 2016, by age group

Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group

The data describes information on preference of Instagram and Snapchat Stories among users in the U.S. as of August 2016, sorted by age group. During the survey, 36% of respondents aged 18 to 34 years stated that they would much rather use Snapchat Stories.

I would much rather use Snapchat Stories 36 12 2
I would somewhat rather use Snapchat Stories 9 7 2
I have no preference 34 53 56
I would somewhat rather use Instagram Stories 11 14 24
I would much rather use Instagram Stories 10 14 17

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