U.S. Snapchat ad revenues 2015-2018, by segment

The data describes the projected Snapchat advertising revenues in the U.S. from 2015 to 2018, sorted by segment. In 2016, the company generated an estimated 150 million USD in Discover ads and a further 29.2 million USD through sponsored geofilters. Snapchat is one of the most popular social networks worldwide and an especially potent marketing tool when targeting teens and young adults. According to a spring 2017 survey, Snapchat is the most popular social network of U.S. teens.