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U.S. Snapchat ad interaction rate 2017, by format

Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format

The data describes the frequency with which Snapchat users in the U.S. engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16% of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.

Engage with sponsored filters or lenses on Snapchat	11	16	23	51
Swipe up on Snapchat ads	7	7	13	73
Watch Snapchat video ads	6	10	16	68

U.S. Snapchat ad interaction rate 2017, by format

StatInvestor