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Leading social media platforms based on penetration in the Netherlands 2016-2017

Which social media platforms do you use?

The data displays the share of respondents using social media in the Netherlands in 2016 and 2017, by social media platform. During the survey, respondents were asked which social media platform they used. As of 2016, roughly 20% of Dutch respondents used Snapchat. Snapchat, however, was not included in the 2017-survey. Among the most popular social media platforms in both years are WhatsApp and Facebook, with YouTube being the third most used social platform in the Netherlands. Tumblr was the least used social media platform in 2016, with less than 5% of respondents indicating they use Tumblr.

WhatsApp 87 83
Facebook 80 80
Youtube 61 55
Instagram 38 30
LinkedIn 33 35
Twitter 22
Snapchat 21
Tumblr 4
Pinterest 20
Google+ 27
I don't use social media 4
Other 3