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Share of daily social media usage in Finland 2018, by gender

Share of daily social media usage in Finland in 2018, by gender

The data displays the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62% of women and 43% of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.

Facebook incl.Facebook Messenger 43 62
Whatsapp 42 56
Instagram 22 30
YouTube 38 22
Snapchat 11 13
Internet forums 16 7
Blogs 4 7
Twitter 14 7
Jodel 5 4
Video blogs 6 3
Pinterest 3 3
LinkedIn 4 1
Kik Messenger 1 1
Tinder 4 0