The data displays the cumulative total of Tumblr posts from May 2011 to July 2018. In the most recently measured period, the social platform surpassed 162.7 billion posts, up from 151.2 billion posts in the corresponding period of the previous year.
Tumblr and user-generated content
Tumblr is a blog-based microblogging site and social networking platform based on user-generated content which is uploaded to individual users’ blogs. As of January 2018, the social network had surpassed 391 million user blogs. Tumblr users commonly post multimedia such as pictures, animated gifs or digital videos as well as short-form written content.
