The data displays the preferred method of contact with digital retailers while making a purchase according to internet users in the U.S. as of September 2016. During the survey period, 26% of respondents stated that they preferred online chat to contact e-retailers.
Phone (voice) | 29 |
27 | |
Online chat | 26 |
Self-service web tools (search bar, FAQ) | 11 |
Messaging apps (Facebook Messenger, WhatsApp) | 3 |
Social networks (brand Facebook page, Twitter) | 3 |
Other | 1 |