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Preferred digital retailer contact methods of U.S. internet users 2016

Preferred method of contact with digital retailers while making a purchase according to internet users in the United States as of September 2016

The data displays the preferred method of contact with digital retailers while making a purchase according to internet users in the U.S. as of September 2016. During the survey period, 26% of respondents stated that they preferred online chat to contact e-retailers.

Phone (voice) 29
E-mail 27
Online chat 26
Self-service web tools (search bar, FAQ) 11
Messaging apps (Facebook Messenger, WhatsApp) 3
Social networks (brand Facebook page, Twitter) 3
Other 1