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Amazon Prime Instant Video penetration rate in the United States 2017

Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017

The data displays the penetration rate of Amazon Prime Instant Video in the U.S. from the third quarter of 2013 to the third quarter of 2017. According to the source, 22.1% of adults used Amazon's video streaming service in the third quarter of 2017.

Q3 2013 12.9
Q3 2014 17.9
Q3 2015 19.9
Q3 2016 24.8
Q3 2017 22.1

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