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Netflix penetration in the United States 2018, by region

Share of adults who have a Netflix subscription in the United States in 2018, by region

The data displays the share of adults who had a Netflix subscription in the U.S. in 2018, by region. During the survey, 55% of respondents from the Midwest stated that they had a Netflix subscription.

Northeast 63
Midwest 55
South 60
West 60