The data displays pay TV penetration rate in the U.S. from 2010 to 2017. According to the source, the rate fell from 88% of all U.S. households in 2010 to 79% as of August 2017.
2010 | 88 |
2011 | 87 |
2012 | 87 |
2013 | 86 |
2014 | 84 |
2015 | 83 |
2016 | 82 |
2017 | 79 |