The figure shows the share of pay TV consumers who canceled their service in the last 12 months in the U.S. as of November 2017, by age group. During the survey, 22% of Millennials who do not currently have a pay TV service stated that they had cut the cord in the past 12 months.
Gen Z | 31 |
Millennials | 22 |
Gen X | 30 |
Baby Boomers | 25 |
Matures | 25 |
Total | 27 |