The data displays reasons for cutting the cord named by respondents from North America in the fourth quarter of 2017. During a a survey, it was found that 86.7% of respondents cut off their cable or satellite service because it was too expensive.
Price - too expensive | 86.7 |
I use an internet streaming service, such as Netflix, Hulu, Amazon Video, etc. | 39.7 |
I use an antenna to get the basic channels on my TV | 23 |
I like to binge watch an entire season of a TV series through my streaming service | 15.9 |
I moved/relocated, and I do not plan to sign-up for cable/satellite service again | 13 |
The bulk of my TV viewing was the original series on streaming services | 7.7 |
I share a friend/family member's login to watch shows on their cable/satellite provider's app | 0.9 |