The data shows the most popular TV services used as a substitute by cord-cutters in the U.S. in 2017, sorted by viewer type. According to the source, 21% of non-sports viewing cord-cutters used broadcast TV services as a substitute.
SVoD | 36 | 28 |
Broadcast | 21 | 31 |
Virtual pay TV | 15 | 21 |
Web video | 8 | 4 |
Social | 2 | 2 |
Purchases/downloads | 1 | 0 |
None | 18 | 13 |