The data describes the leading ways for brands to engage in eSports marketing according to eSports fans in the U.S. as of March 2017. The survey results show, 37% of fans had stated that they would like to see brands and companies provide prize money for competitions and events.
Create fun, humorous, or exciting content for competitors | 38 |
Provide the prize money for competitions and events | 37 |
Provide swag and gifts for those attending live competitions as spectators | 35 |
Financially support the production of competitions and events | 32 |
Provide product discounts for those attending or watching competitions as spectators | 32 |