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U.S. brands most engaging marketing methods according to eSports fans 2017

Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017

The data describes the leading ways for brands to engage in eSports marketing according to eSports fans in the U.S. as of March 2017. The survey results show, 37% of fans had stated that they would like to see brands and companies provide prize money for competitions and events.

Create fun, humorous, or exciting content for competitors 38
Provide the prize money for competitions and events 37
Provide swag and gifts for those attending live competitions as spectators 35
Financially support the production of competitions and events 32
Provide product discounts for those attending or watching competitions as spectators 32