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Reasons for using OTT services in North America 2017

Most common reasons for using OTT services in North America as of 3rd quarter 2017
Created with Highcharts 5.0.1433.933.92929292928.528.523.523.522.322.318.318.3181817.617.615.615.6ConvenienceCheaperAbility to watch certain TV shows and whole seasonsNo commercials or adsAbility to watch TV/movies on computerBetter selectionEasier to find what you're looking forI enjoy the original content offered by these servicesAbility to watch TV/movies on your smartphoneAbility to watch TV/movies on your iPad/tablet01020302.557.512.51517.522.52527.532.53537.5

The data describes data on the most common reasons for using OTT services in North America as of the third quarter of 2017. During the survey, 29% of respondents stated that they used OTT services because it was cheaper.

Convenience 33.9
Cheaper 29
Ability to watch certain TV shows and whole seasons 29
No commercials or ads 28.5
Ability to watch TV/movies on computer 23.5
Better selection 22.3
Easier to find what you're looking for 18.3
I enjoy the original content offered by these services 18
Ability to watch TV/movies on your smartphone 17.6
Ability to watch TV/movies on your iPad/tablet 15.6
I rent from these services because I don't have cable/satellite service 4
I don't use monthly subscription services or third-party rental services 37.7

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