Sales volume of smart TV devices in the Netherlands 2016-2017, by device

The data depicts the number of Apple TVs, Chromecasts and Smart TVs sold in the Netherlands in 2016 and 2017, by device. As of 2017, approx. 31,000 Apple TVs were sold in the Netherlands, more than half less than in the previous year. Chromecast, a similar device, had a sales volume of approx. 430,000 in 2017, whereas the sales volume of Smart TVs amounted to roughly 730,000 in the same respective year.