The data displays the penetration of online video subscription services amongst internet users in the UK in 2015 and 2016. During the period in consideration, the popularity of subscription video services continued to grow. As of the most recent survey wave, 42% of respondents reported using online subscription services like Netflix or Amazon Prime (10% growth since early 2015).
2015 W1 | 32 |
2015 W2 | 37 |
2016 H1 | 39 |
2016 H2 | 42 |