Usage of online subscription video services in the UK 2014-2016

Share of respondents that used online subscription video services (like Netflix) in the United Kingdom from 2014 to 2016
Created with Highcharts 5.0.1432323737393942422015 W12015 W22016 H1 ***2016 H201020304050

The data displays the penetration of online video subscription services amongst internet users in the UK in 2015 and 2016. During the period in consideration, the popularity of subscription video services continued to grow. As of the most recent survey wave, 42% of respondents reported using online subscription services like Netflix or Amazon Prime (10% growth since early 2015).

2015 W1 32
2015 W2 37
2016 H1 39
2016 H2 42