The data displays the share of U.S. advertising expenditure in 2018, by medium. Print was projected to account for 7.5% of total media owners' net ad revenues in 2018.
Advertising spending in the U.S. – additional information
The U.S. is the biggest advertising market worldwide. In 2015, total advertising spend in the United States amounted to just over 182 billion USD. Ad spending in the country is forecast to pass the 220 billion USD mark for the first time in 2018. Second-ranked China spent nearly 74 billion USD in advertising in 2015, a significantly smaller share in comparison to the United States
Television still remains the main medium for advertisers in the United States About 80.
