Internet » Online Video & Entertainment » Online video usage in the United States | Digital video ad impressions in the U.S. by ad length 2018

Digital video ad impressions in the United States 2014-2018, by ad length

Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
Created with Highcharts 5.0.145454353540405050535336363535363646465555474737373737353546464646636359594848444460606161606050503636454553535959595952521111114444444499881010446622Q2 2014Q3 2014Q4 2014Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017Q2 2017Q3 2017Q4 2017Q1 2018010203040506070

The data describes a distribution of digital video ad impression in the U.S. from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46% of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.

Q2 2014 54 46
Q3 2014 35 63 1
Q4 2014 40 59
Q2 2015 50 48 1
Q3 2015 53 44 1
Q4 2015 36 60 4
Q1 2016 35 61 4
Q2 2016 36 60 4
Q3 2016 46 50 4
Q4 2016 55 36 9
Q1 2017 47 45 8
Q2 2017 37 53 10
Q3 2017 37 59 4
Q4 2017 35 59 6
Q1 2018 46 52 2

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