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Digital video ad impressions in the United States 2014-2018, by ad length

Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length

The data describes a distribution of digital video ad impression in the U.S. from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46% of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.

Q2 2014	54	46
Q3 2014	35	63	1
Q4 2014	40	59
Q2 2015	50	48	1
Q3 2015	53	44	1
Q4 2015	36	60		4
Q1 2016	35	61		4
Q2 2016	36	60		4
Q3 2016	46	50		4
Q4 2016	55	36		9
Q1 2017	47	45		8
Q2 2017	37	53		10
Q3 2017	37	59		4
Q4 2017	35	59		6
Q1 2018	46	52		2

Digital video ad impressions in the United States 2014-2018, by ad length

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