The data illustrates the share of cross screen in the number of digital video ad campaigns in the U.S. from the third quarter of 2014 to the first quarter of 2018. The share amounted to 98% in the first quarter of 2018, up from 90% a year earlier.
Q3 2014 | 35 |
Q4 2014 | 51 |
Q1 2015 | 58 |
Q2 2015 | 70 |
Q3 2015 | 81 |
Q4 2015 | 83 |
Q1 2016 | 84 |
Q2 2016 | 84 |
Q3 2016 | 88 |
Q4 2016 | 92 |
Q1 2017 | 90 |
Q2 2017 | 93 |
Q3 2017 | 96 |
Q4 2017 | 97 |
Q1 2018 | 98 |