The data displays the most valuable spirits brands worldwide in 2017, based on brand value. Moutai was the first leading spirits brand worldwide with a total brand value amounting to about 11,548 million USD in 2017.
Diageo
Diageo is operating in the global alcoholic beverage segment and makes well-known brands such as Smirnoff vodka, Johnnie Walker Scotch whisky, Baileys liqueur and Guinness stout. The product portfolio is derived of beer, wine and spirits and the alcoholic beverages are sold in more than 180 countries.
