The data displays the penetration rate of television viewing compared with online video consumption in China in 2011, by education level. The penetration rate of television viewers describes the share of the population, by level of education, that watches TV. The penetration rate of online video consumers describes the share of the population, by level of education, that watches online videos. In 2010, 10% of online video users in China had a primary certificate of education or a lesser qualification.
