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Reasons for watching popular series on online video portals in China 2013

Reasons for watching popular series on online video portals in China in 2013

The data displays the reasons for watching TV series on online video portals in China in 2013. In 2013, about 54% watched series online out of habit.

Numerous episodes available
to watch at once		 80
Temporally flexible use 78.6
The ability to stop and start videos at own convenience 70.3
Fewer adverts 61.6
Habit 53.6
Others 7

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