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Future payment behavior of current non-payers in online video usage in China 2011

Future payment behavior of current non-payers in online video usage in China in 2011

The data displays the future payment behavior of current non-payers in online video usage in China in 2011. In 2011, 25.1% of current non-payers could imagine that they would spend money on online video usage on video platforms in the future.

No willingness to pay 74.9
A consideration of payment exists 25.1

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