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Factors influencing the loyalty of online video portal users in China 2011

Factors influencing the loyalty of online video portal users in China in 2011

The data displays the factors influencing loyalty of online video portal users in China in 2011. In 2011, the reputation of an online video portal was important for 12.9% of users.

Habit 57.9
Speed 38.6
High resolution/quality 28
Short commercial breaks 20.4
Newest content available
sooner than other portals		 20.2
Extensive content 19.9
Exclusiveness on other
portals not available		 14.2
Prominence 12.9
Other 3.9

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