The data displays the share of time spent listening to various audio content by podcast listeners in the U.S. as of August 2016. According to the source, 32% of podcast consumers' time spent on audio content was spent listening to podcasts in the measured period.
Podcasts | 32 |
AM/FM radio | 25 |
Owned music (CDs, digital music files, etc.) | 17 |
Streaming audio | 14 |
SiriusXM | 4 |
TV music channels | 4 |
Other | 4 |