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Share of time spent listening to audio sources by U.S. podcast listeners 2016

Distribution of time spent listening to audio content among podcast listeners in the United States as of August 2016, by source

The data displays the share of time spent listening to various audio content by podcast listeners in the U.S. as of August 2016. According to the source, 32% of podcast consumers' time spent on audio content was spent listening to podcasts in the measured period.

Podcasts 32
AM/FM radio 25
Owned music (CDs, digital music files, etc.) 17
Streaming audio 14
SiriusXM 4
TV music channels 4
Other 4