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Leading reasons for listening to podcasts in the United States 2016

How important are the following factors to listening to podcasts?

The data displays the main reasons given by podcast listeners for listening to podcasts in the U.S. as of August 2016. According to the source, 71 of podcast listeners stated that the ability to listen to programs wherever they wanted was a very important factor for them.

The ability to listen to programs whenever you want	76	19	5
The ability to listen to programs wherever you want	71	23	6
The ability to listen to programs on demand, the instant you click on them	70	24	6
The ability to listen to content you cannot get anywhere else	58	34	8

Leading reasons for listening to podcasts in the United States 2016

StatInvestor