The data shows the top factors that would lead to podcast listening among podcast non-listeners in the U.S. in 2017. According to the source, 34% of podcast non-listeners stated that knowing which apps to use would lead them to listen to podcasts.
Knowing which app to use | 34 |
Easier to use apps | 18 |
Pre-installed app | 15 |
Recommendations | 14 |
Better connectivity | 11 |
Smart speaker function | 9 |
Other | 34 |