Internet » Online Video & Entertainment » Podcasting Industry | Advertisers' interest in podcasts U.S. 2016

Podcast advertising interest in the United States 2015-2016

Interest of advertisers in podcasts in the United States in 2015 and 2016
Created with Highcharts 5.0.1441411818101015155858282821212121Have you and your colleagues discussed podcastadvertising for potential media investment? (% yes)Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)How likely are you to consider advertising inpodcasts in the next six months? (% definitelywould consider)How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)How likely are you to actually advertise in podcastsin the coming six months? (% definitely willadvertise)How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)Do you currently advertise in podcasts? (% yes)010203040506070

The data describes data on the interest of advertisers in podcasts in the U.S. in 2015 and 2016. According to the source, as of July 2016, 21% of advertisers were advertising in podcasts, up from 15% who said the same in September 2015.

Have you and your colleagues discussed podcast advertising for potential media investment? (% yes) 41 58
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider) 18 28
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise) 10 21
Do you currently advertise in podcasts? (% yes) 15 21

StatInvestor

Privacy Policy
Feedback

© 2025 StatInvestor All Rights Reserved.