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Podcast advertising interest in the United States 2015-2016

Interest of advertisers in podcasts in the United States in 2015 and 2016

The data describes data on the interest of advertisers in podcasts in the U.S. in 2015 and 2016. According to the source, as of July 2016, 21% of advertisers were advertising in podcasts, up from 15% who said the same in September 2015.

Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)	41	58
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)	18	28
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)	10	21
Do you currently advertise in podcasts? (% yes)	15	21

Podcast advertising interest in the United States 2015-2016

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