The data displays the answers to a survey question on the average daily reach of YouTube as a music service amongst both Millennials (defined by the source as the age group of 20-34 years old) as well as the average consumer in the Netherlands in 2017. The numbers provided here concern the use of music videos on the "ordinary" version of YouTube and should not be interpreted as the use of music service YouTube Music. This service was launched in May 2018 in several countries, but not in the Netherlands.
As of 2017, the average reach of YouTube for music purposes was 12% for Millennials in the Netherlands.
