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Digital Market Outlook: digital video user penetration in the United States 2016-2022, by type

Digital video user penetration rate in the United States from 2016 to 2022, by type

The graph illustrates the digital video user penetration rate in the U.S. in 2016, and provides a forecast thereof until 2022, broken down by type. The digital subscription video-on-demand viewer penetration in the United States is expected to grow from 23.3% in 2016 to 29.6% in 2022.

2016 26.3 23.3 12.4
2017 26.2 24.8 12.8
2018 26.1 26.2 13.3
2019 26 27.4 13.7
2020 25.9 28.3 14
2021 25.8 29 14.3
2022 25.7 29.6 14.6

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