Internet » Online Video & Entertainment » Subscription Video On Demand | Digital Market Outlook: U.S. digital video viewer penetration by type 2022

Digital Market Outlook: digital video user penetration in the United States 2016-2022, by type

Digital video user penetration rate in the United States from 2016 to 2022, by type
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The graph illustrates the digital video user penetration rate in the U.S. in 2016, and provides a forecast thereof until 2022, broken down by type. The digital subscription video-on-demand viewer penetration in the United States is expected to grow from 23.3% in 2016 to 29.6% in 2022.

2016 26.3 23.3 12.4
2017 26.2 24.8 12.8
2018 26.1 26.2 13.3
2019 26 27.4 13.7
2020 25.9 28.3 14
2021 25.8 29 14.3
2022 25.7 29.6 14.6

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