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U.S. Amazon Prime video user share among OTT users 2015-2020

Share of Amazon Prime Instant Video users among over-the-top (OTT) video services users in the United States from 2015 to 2020

The data displays the share of Amazon Prime Instant Video users among over-the-top (OTT) video service users in the U.S. in 2015 and 2016, and provides a forecast for the period 2017 to 2020. The source projected that 46.8% of OTT video service users in the U.S. were going to use the service in 2020.

2015 36
2016 40.5
2017 44
2018 45.5
2019 46.2
2020 46.8