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Leading reasons for subscribing to Netflix in the United States 2015

Leading reasons why Netflix subscribers in the United States subscribe to Netflix as of January 2015

The data describes the leading reasons why Netflix subscribers in the U.S. subscribed to Netflix as of January 2015. It was found that the majority of respondents signed up for Netlfix due to the convenience of on-demand streaming, while 23% said they subscribed to watch Netflix original programming. Digital TV Research projected that there would be 43.54 million Netflix subscribers in the United States by December 2015.

Convenience of on-demand streaming programming 82
Cost effective 67
Broad streaming content library (e.g. movies, TV shows, etc. 64
Multidevice conveniece (i.e. ability to access Netflix on TV, computer or tablet) 50
Family and kids' programming 37
Original programming 23
Other 6

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