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TV reach in the UK as of Q1 2018, by population segment

Total television reach in the United Kingdom as of 1st quarter 2018, by population segment (in million viewers)

The data displays quarterly TV reach in the UK in the first quarter of 2018, by population segment. Roughly 27 million housewives were reached by television that quarter. A greater number of housewives were reached by television than adults aged 16 to 34.

Ages 4+	59.6
Ages 16+	50.4
Ages 16-34	14.3
Adults ABC1	28.05
Housewives	26.9

TV reach in the UK as of Q1 2018, by population segment

StatInvestor