The data shows advertising media by ROI in the UK from 2014 to 2017. TV ads had an ROI of 4.2 GBP, making it the most cost effective advertising type. Print advertising ranked second.
TV | 4.2 |
All media | 3.24 |
2.43 | |
Online video | 2.35 |
Radio | 2.09 |
Out of home | 1.15 |
Online display | 0.84 |