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Ad media ranked by short-term profit share for FMCG brands in the United Kingdom 2014-2017

Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom from 2014 to 2017

The data shows advertising media by share of short-term profit for FMCG brands in the UK from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 85% in short-term returns, making it the most effective advertising type for campaigns in the FMCG category.

TV	85
Out of home	7
Print	3
Online video	3
Radio	1

Ad media ranked by short-term profit share for FMCG brands in the United Kingdom 2014-2017

StatInvestor