Ad media ranked by short-term profit share for retail brands in the United Kingdom 2014-2017

The data shows advertising media by share of short-term profit for retail brands in the UK from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 59% in short-term returns, making it the most effective advertising type for campaigns in the retail category.