The data shows a ranking of the most-viewed TV advertisers and holding companies in the United Kingdom, by number of commercial impacts in 2017. The top TV advertiser that year was Procter & Gamble, with 33.5 billion broadcast views.
Procter & Gamble | 33.5 |
Sky | 24.7 |
Unilever | 17.5 |
Reckitt Benckiser | 16.9 |
BT | 14.1 |
L'Oréal | 11.9 |
MARS | 11.2 |
Crown Commercial Service | 8.6 |
Tesco | 8.3 |
Macdonald's | 8.2 |