Most-viewed TV advertisers in the UK 2017

Television advertisers ranked by broadcast views in the United Kingdom in 2017 (in billion commercial impacts)

The data shows a ranking of the most-viewed TV advertisers and holding companies in the United Kingdom, by number of commercial impacts in 2017. The top TV advertiser that year was Procter & Gamble, with 33.5 billion broadcast views.

Procter & Gamble 33.5
Sky 24.7
Unilever 17.5
Reckitt Benckiser 16.9
BT 14.1
L'Oréal 11.9
MARS 11.2
Crown Commercial Service 8.6
Tesco 8.3
Macdonald's 8.2