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Consumer trust in advertising in the UK 2016, by media

In which, if any, of the following places are you most likely to find advertising that you trust?

The data shows the most trusted forms of advertising in the UK in 2016. That year, roughly 42% of respondents reported that they were most likely to find advertising that they trusted on television.

TV	42
Newspapers	13
Websites	9
Radio	8
Magazines	8
YouTube	6
Social media	5
Search	4
Outdoor	3

Consumer trust in advertising in the UK 2016, by media

StatInvestor