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Leading online television services used in the UK H1 2018

Leading services used to view online TV programs in the United Kingdom in 1st half 2018

The data displays a ranking of the leading online television services used in the UK. In the first half of 2018, the BBC iPlayer ranked first with a third of UK adults using this service to watch TV programs or film content online. Netflix and YouTube ranked second and third, at 28% and 17% usage penetration respectively.

Any on-demand 53
Any PSB broadcaster service 35
Any SVoD service 34
BBC iPlayer 33
Netflix 28
Any social media service 19
YouTube 17
ITV Hub or STV Player 16
Amazon Prime 12
Any pay TV/hybrid DTV/IPTV provider service 10
All 4 9
My 5 6
Facebook 6
Now TV 6
Sky Go 5
BT TV 4
Snapchat 3
Apple Music 2
Twitter 2
S4C (online or via an app) 1
Virgin TV Anywhere 1
Talk Talk TV Store 0