The data displays a ranking of the leading online television services used in the UK. In the first half of 2018, the BBC iPlayer ranked first with a third of UK adults using this service to watch TV programs or film content online. Netflix and YouTube ranked second and third, at 28% and 17% usage penetration respectively.
Any on-demand | 53 |
Any PSB broadcaster service | 35 |
Any SVoD service | 34 |
BBC iPlayer | 33 |
Netflix | 28 |
Any social media service | 19 |
YouTube | 17 |
ITV Hub or STV Player | 16 |
Amazon Prime | 12 |
Any pay TV/hybrid DTV/IPTV provider service | 10 |
All 4 | 9 |
My 5 | 6 |
6 | |
Now TV | 6 |
Sky Go | 5 |
BT TV | 4 |
Snapchat | 3 |
Apple Music | 2 |
2 | |
S4C (online or via an app) | 1 |
Virgin TV Anywhere | 1 |
Talk Talk TV Store | 0 |