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Consumers with a YouTube or YouTube Red subscription in the United States 2017, by age group

Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by age group

The data displays the share of consumers with an active YouTube or YouTube Red subscription in the U.S. as of January 2017, sorted by age. According to the source, 27% of Millennials who subscribe to online video or music subscriptions had a YouTube or YouTube Red subscription as of January 2017.

Total 16
Millennials 27
Gen X 17
Boomers 6
Retirees 3