The data describes the distribution of net digital ad revenue in the U.S. from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9%.
2016 | 40.8 | 17.1 | 4.6 | 1.8 | 1.5 | 0.4 | 1.9 | 0.9 | 0.7 | 0.4 | 0.1 | 3.1 | 26.7 |
2017 | 38.6 | 19.9 | 4.1 | 4 | 2 | 0.6 | 1.3 | 0.8 | 0.5 | 0.4 | 0.2 | 27.6 | |
2018 | 37.2 | 19.6 | 3.9 | 3.4 | 2.7 | 1 | 1 | 0.8 | 0.4 | 0.4 | 0.3 | 29.3 | |
2019 | 36.2 | 19.2 | 3.5 | 3 | 3.5 | 1.4 | 0.9 | 0.8 | 0.4 | 0.4 | 0.4 | 30.3 | |
2020 | 36.3 | 19.3 | 3.3 | 2.7 | 4.5 | 2.2 | 0.9 | 0.8 | 0.3 | 0.3 | 0.5 | 28.9 |