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Digital ad revenue share in the United States 2016-2020, by company

Distribution of net digital ad revenue in the United States from 2016 to 2020, by company

The data describes the distribution of net digital ad revenue in the U.S. from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9%.

2016 40.8 17.1 4.6 1.8 1.5 0.4 1.9 0.9 0.7 0.4 0.1 3.1 26.7
2017 38.6 19.9 4.1 4 2 0.6 1.3 0.8 0.5 0.4 0.2 27.6
2018 37.2 19.6 3.9 3.4 2.7 1 1 0.8 0.4 0.4 0.3 29.3
2019 36.2 19.2 3.5 3 3.5 1.4 0.9 0.8 0.4 0.4 0.4 30.3
2020 36.3 19.3 3.3 2.7 4.5 2.2 0.9 0.8 0.3 0.3 0.5 28.9