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Penetration rate of selected music streaming services in the Netherlands 2017

Share of respondents who indicate they use Spotify, YouTube and Apple Music in the Netherlands as of 2017

The data displays the results of a survey question on the penetration rate of selected music streaming services in the Netherlands in 2017. During the surveyed period in 2017, 58% of the respondents indicated they used Spotify for music streaming. This was a higher response than for YouTube, which reached a penetration rate of 23%.

As of 2017, the monthly reach of Spotify in the Netherlands was approx. 32 percent, with the total number of Spotify users in the Netherlands expected to reach 6.2 million in the first quarter of 2018.

Spotify 58
YouTube 23
Apple Music 5