Leading brands on YouTube in the Netherlands 2018

The data displays the leading brands on YouTube in the Netherlands as of May 2018, by uploaded video views (in thousands). KLM Royal Dutch Airlines had the most viewed channel, with approx. 124.8 million uploaded video views. Dutch online webshop Coolblue was second with 61.6 million views. As of 2018, the YouTube penetration rate was approx. 86% for 15 to 19 year olds. In the same year, "Kwebbelkop" was the leading YouTube video producer from the Netherlands, based on the number of views.