U.S. retail purchase channel preference in select shopping scenarios 2017

U.S. retail purchase channel preference in select shopping scenarios 2017

StatInvestor

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Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017

The data shows the channels that internet users in the U.S. are most likely to use in select shopping scenarios as of December 2017. During the survey period, 33% of respondents stated that they were most likely to use their desktop computer to casually browse products without a clear purchase intent.

Make an impulse or unplanned purchase

Purchase a big-ticket item (e.g. furniture or electronics)

Make an intentional purchase of a specific product

Browse for a big-ticket item (e.g. furniture or electronics)

Casually browse products with no clear purchase intent

Make an intentional search for a specific product